Checkmarx Product Ads

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LAI Video partnered with the tech startup Checkmarx on two new product ads.

Launching new security apps for software developers, Checkmarx wanted something beyond the typical explainer video. They envisioned a style that blended Google, anime, and Tron. We were all in.

The challenge? How do you tell the story of open source vulnerabilities in two 30-second commercials? With bold visuals, sharp storytelling, and an energized creative approach, we brought their vision to life and helped drive excitement around their innovative new products.

Tags: Branding | Promotional | Corporation | Tech | Communication

Challenge

Breaking Down Risk

Checkmarx, a global leader in application security, was launching two new tools and needed more than a typical explainer. They set out to translate complex open-source vulnerabilities into bold, high-energy 30-second ads that would grab attention fast.

Solution

Visualizing Vigilance

LAI Video created two animated, cyberpunk-inspired ads for Checkmarx, building 3D worlds where robotic sentinels scanned for threats. Our dynamic visuals brought software security to life and aligned with Checkmarx’s bold, refreshed brand identity.

ROI

A New Age of Engagement

Debuting at RSA and Black Hat, the videos captured attention and drove booth engagement. The campaign positioned Checkmarx as a software security innovator, earning recognition as a top new product at RSA 2022 and sparking excitement in the industry.