Rethink #hangry

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The team at LAI Video hopped into a school bus-themed RV for what’s becoming one of our signature road trip campaigns.

We asked big brand restaurants and local communities to rethink the term “hangry” for Share Our Strength’s latest No Kid Hungry initiative. Along the way, we captured stories and voices that highlight the fight against childhood hunger.

The campaign inspires action and supports No Kid Hungry’s mission to ensure every child gets the nutritious food they need to thrive.

Tags: Advocacy | Event

Challenge

Feeding #hangry

No Kid Hungry wanted to turn the term “hangry” into a rallying cry against childhood hunger. With 1 in 6 kids facing food insecurity, the campaign needed to raise awareness, engage communities, and activate restaurant partners in a memorable and actionable way.

Solution

Starting the Engines

LAI Video toured in a school bus-themed RV, capturing “hangry” stories at partner restaurants and communities. A microsite let users upload videos, while activations, celebrity endorsements, and live content boosted awareness and engagement across channels.

ROI

Engagements of BIG Proportions

The campaign earned 21M social impressions, 29K landing page visits, and 270+ user videos. Backed by media coverage, restaurant partners, and a Gold Halo Award, Rethink #Hangry rallied communities and amplified No Kid Hungry’s fight to end childhood hunger.