3 Types of Videos You Need in 2018

Videographer creating marketing video
By now, most of our clients understand the powerful role video plays in marketing campaigns, but they still have a lot of questions about what types of video will work for them.

We’re always happy to jump on a call and make tailored recommendations for you. But these three styles of video really took off last year and will continue to be impactful in 2018:

  1. Animated Explainer Video

    Does your group need to communicate tricky, dense, or dull information to an unfamiliar audience? Then you need an explainer video. Our team works with you to create an exciting concept that will grab viewer’s attention. Then, we’ll use our incredible animation team to break down wonky jargon or intimidating statistics and leave a lasting impression, as we did with the ITI Decodes series.

  2. Rebranding Video
    New year, new you? If your team is focused on a rebrand, or just wants to better communicate who you are to reflect new leadership or a new position in the marketplace, let us know. We’ve worked with many incredible companies over the past year to deliver strong identity pieces. This video we produced for The Washington Times is a favorite.

  3. Day in the Life Videos
    One of the most powerful ways to communicate your industry or organization’s relevance is to allow an everyday person to bring it to life. We created a “day in the life” style campaign for the CFP Board that followed three rising stars within the industry. Allowing them to tell their stories, and explain how becoming a Certified Financial Planner changed their lives, is more impactful than an HR messaging campaign should be.

Are you working on a video communications campaign that could benefit from one of these perspectives or styles? Contact us today to learn more or find time to talk through your ideas.

You can also check out more of the diverse and cutting-edge video campaigns we have created for our clients by browsing our video portfolio.

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