7 Video Marketing Campaign Tips From LAI's Video Experts
Way back when “Video Killed The Radio Star” hit MTV, it hinted at video’s powerhouse future. Now, video dominates the internet with more than 80% of online traffic credited to videos. Plus, consumers who watch an organization’s videos see them as more trustworthy.
It’s no wonder why video marketing campaigns have skyrocketed — you gotta give the people what they want, right? And if you’re looking to do just that, we have a stash of tips that could help your video rise to the top of lists like, “Best Video Marketing Campaigns” or “Video Marketing Campaigns That Went Viral.”
Here are seven video marketing campaign tips to help you get started on your next viral hit
- Define Your Target Audience
Viral videos may not have a specific target audience because of their widespread appeal, but that doesn’t mean you should skip this step. You want to create a marketing campaign that converts your target audience into customers. If you bypass this stage, your campaign may not trip anyone’s trigger. Make sure you do some research and figure out your audience’s demographics and buying considerations to capture the right people.
- Plan Your Video Marketing Campaign
Every video marketing campaign has a plan. Think about what you and your team want to accomplish. Whether it’s building your brand, introducing a new product or educating consumers on an existing service, you want to decide ahead of time. You’ll also have to think about the scope of your project as well as its budget before moving onto the fun stuff.
Make Your Story Captivating
As Maximus Decimus Meridius of Gladiator once said, “Are you not entertained?!” Viewers watch videos for entertainment, which is why the best video marketing campaigns appeal to people’s emotions. Look at how Dove used captivating, heart-tugging videos as a part of their Real Beauty campaign while we aimed for a light and humorous approach with our #GiveaCrop campaign. So,decide how you’ll connect with viewers on an emotional level.
Keep Your Message Punchy
If you’ve been browsing for video marketing campaign tips, you’ve probably come across the fact that viewers have short attention spans. To keep viewers entertained and engaged, it’s essential your videos are to-the-point and under one minute — two-thirds of consumers prefer short videos.
However, long-form videos are useful in some cases and can go a long way toward building your brand’s digital footprint.
- Give Your Campaign Some SEO Love
All video marketing campaigns need some degree of Search Engine Optimization (SEO), especially if you want to reach your target audience. You’ll want to research what your audience is searching for these days as well as pick out a keyword theme to focus on — these words or phrases are what you’ll use at least once in both your video’s title and description. Tags are also a must when it comes to video marketing.
Include Your Call-to-Action
Without a call-to-action at the end of your video, your viewers are free to move on from your content. Encourage them to act, whether by visiting your website, watching another one of your videos, or contacting you to learn more. We recommend placing a button at the end of your video so it’s easy for viewers to click and go. You can also put links within your video’s description. That way, consumers can check out your site even sooner.
- Share Your Video Across Platforms
Our final video marketing campaign tip is to share your video. Plaster that all-star production across YouTube, Facebook, Instagram, Vimeo, and other platforms to spread your message, brand, products, and more. And once your campaign’s finished? Analyze its performance and any collected data.
What do all the best video marketing campaigns have in common? They all follow the above tips, from determining their audience and creating an engaging story to optimizing their video and sharing it across the internet for easier access.
If the prospect of building your video marketing campaign is daunting, don’t sweat it. At LAI Video, we’re home to an award-winning team who can help you develop, film, and launch your next campaign. From beginning to end, we’re there to bring your video campaign to life.