A Nerd Does Dreamforce

by Caroline Dittrich

“Video content is no longer an option: It's a necessary component of any successful marketing strategy”

 

I came across this quote in a HubSpot blog earlier this year, and have continued to find myself referring back to it during various prospect and client calls, and even everyday life. And while I’ll be the first one to admit that I may be biased in agreeing with this quote (given my career choice…), after having attended Dreamforce earlier this month, I am reassured by thousands of others consumers, buyers, entrepreneurs, business owners, you name it - that it really is true.

 

Powerful, dynamic, and emotional video from companies like the Girls Scouts, Adidas, T-Mobile dominated the four-day conference, but one session that I attended with the VP of Marketing at Vidyard stood out with some cold hard facts:

 

  • 20 billion videos are watched on Facebook and SnapChat daily
  • 25 billion hours of video are watched on YouTube every day
  • People retain video better than text, because video is stored in long term memory, whereas text is stored in short term memory
  • People are 3x more likely to click on a video personalized to them

 

So, this leads me to ask, are you incorporating video in to your marketing strategy? If so, how is it going? If not, wondering where to get started? My team and I are happy to help brainstorm some creative ideas to ensure your story is reaching your audience in the right way.

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