Blog: An Authentic Inside Look At Your Industry | LAI Video

An Authentic Inside Look At Your Industry


We wanted to share a thought-provoking Forbes article that our team came across and highlight the one line that stood out to us:

“In our attention economy, a video’s believability is one of the key determinants as to whether it will be skipped or shared.”

As we are sure that you know, consumers, stakeholders, potential employees, and clients crave authenticity. And when they watch a video that feels real and unedited, they are so much more likely to engage with it and share it with others—which broadens the audience, extends the reach, and dramatically improves the virality of that video.

We work with numerous video clients to create “documentary style” videos that go behind-the-scenes to bring organizations to life—showcasing their impact, highlighting the benefits of working there, and celebrating the group’s biggest contributions to society, all the while generating next generation interest in the industry.

Take a look at our industry spotlights to catch a glimpse of a few of the different styles and approaches we've use to serve various clients with different video needs across a myriad of different industries and sectors.


Let us know if you’d be interested in seeing a few examples of the kinds of videos like this that we’ve created for clients. We’d love to brainstorm what we could do to showcase your group and industry and bounce around some ideas with you.

A question to get us started: What do you think the “Dirty Jobs” of your industry would look like?

If you are ready to talk about how LAI Video can help you to tell your industry story and take your video marketing strategy to the next level in 2019, contact our team!

Get in touch with us here:

  • Call us at 202-416-4660
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