Corporate events and meetings are typically meant for insiders, which means sharing with everyone, across social and video platforms, can give a wider glimpse into the behind-the-scenes and inner workings of the company. Video works exceptionally well for showcasing team camaraderie and innovation, whether for bringing on new team members, sparking engagement in internal opportunities, or leveraging internal individualities to strengthen client and partner relationships.
Of course, it also has the added benefit of capturing, enhancing, and extending the life of the event, shown through the lens of professional filming and editing, livestreaming, postproduction, and creative marketing assets. Beyond that, you can use the material for training documents and videos, lasting records, sharing across social media, and for more general marketing campaigns.
It’s an excellent way to share your company’s story with the world. But it also has to be done right, whether handled in-house or going with a professional production company.
This guide walks you through creating event video production campaigns for corporate meetings and events.
Plan the Video Campaign
Get the scripting, planning, and equipment ready for the big day. A lot more goes into this process than you might expect, and it’s always important to test what systems or devices you have in place. Follow these steps to ensure you’re capturing what you need to and showing the scene in the best light:
- Understand and explore your audience.
- Create a detailed shot list or storyboard.
- Write a script for dialogue and key messages.
- Scout filming locations and plan logistics.
- Craft a production schedule that aligns with the meeting or event.
- Do some AV planning and technical coordination to ensure equipment and systems are working and prepped.
Execute the Event or Meeting Video Production
The day of the event is here, meeting or otherwise. It’s time to hit those “record” buttons and get everything captured and ready for future editing. Have your team members in place beforehand, make sure everyone knows their parts, and prep the scene.
- Capture the essence and personality of the speakers and core participants.
- Use lighting and audio tricks, like lavalier mics, to ensure the additional elements are captured accurately.
- Keep schedules adaptable for late shows, technical difficulties, and other challenges.
- Use multi-camera filming to cover different angles and build in contingencies.
- Operate live switching options for live playback to give new presentation points.
- Capture auxiliary testimonials and interviews with attendees.
Transforming Raw Content Into a Finished Product
It can be difficult to take raw footage from multiple sources and turn it into one comprehensive product. Here are some steps to smooth out that stage in the process:
- Organize and review available footage.
- Build highlight reels, recap videos, social media clips, transcriptions, and branded graphics with existing content.
- Enhance the visuals with new graphics, edited recordings, and music.
- Find a test audience and implement feedback and revisions.
- Show the stakeholders and collect additional feedback as necessary.
A lot goes into any video production campaign, whether you’re capturing the essence of live events and conferences or a more intimate, internal meeting. The idea is to portray the brand and team members in the best light through a captivating, engaging campaign that garners further business and leads.
That’s precisely why you need a professional team of partners to help you tackle the work. People who come from a background of high-prestige, visually engaging material and with years of expertise in the field. LAI Video turns essential updates and experiences into stories that people pay attention to.
