Content, Content, Everywhere and Not a Drop to Drink

by Helena Lehman
Animated Man with so much content

I came across the term “content shock” about ten days ago in an article that generated a lot of response, both agreeing with the underlying sentiment and not. The premise is that as online content (video included) grows exponentially, the capacity of the human mind and a 24 hour day to absorb it are fixed.  The gap between the growth and the capability creates the  “shock.” I don’t see any downturn in the enthusiasm for digital content in the near future which means the burden on the storyteller grows. Video is a great way to cut through the clutter if you just go back to basics: 

Number One.
Who is your audience? Be specific!

Number Two.
What do you want them to do, think or feel? Have some fun.Content doesn’t always need to be serious, humor helps a message stick and always makes it fun to share.

Number Three.
How do you tell an authentic story that has viewers saying “I never thought of it that way before?” Here’s a trick. Think about the exact opposite of your traditional message and use that for inspiration. 

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