Content, Content, Everywhere and Not a Drop to Drink
I came across the term “content shock” about ten days ago in an article that generated a lot of response, both agreeing with the underlying sentiment and not. The premise is that as online content (video included) grows exponentially, the capacity of the human mind and a 24 hour day to absorb it are fixed. The gap between the growth and the capability creates the “shock.” I don’t see any downturn in the enthusiasm for digital content in the near future which means the burden on the storyteller grows. Video is a great way to cut through the clutter if you just go back to basics:
Who is your audience? Be specific!
What do you want them to do, think or feel? Have some fun.Content doesn’t always need to be serious, humor helps a message stick and always makes it fun to share.
How do you tell an authentic story that has viewers saying “I never thought of it that way before?” Here’s a trick. Think about the exact opposite of your traditional message and use that for inspiration.