A Crash Course in Live Streaming Video Content – Pros and Cons
Whether you’re hosting an in-person, hybrid, or virtual event, incorporating video content is a great way to increase engagement and keep your event entertaining. Specifically, knowing the pros and cons of live streaming video content can help you decide whether or not live streaming is the right fit for your event.
Pros of Live Streaming Videos
If you’re working with a smaller budget, live streaming an event can be a cost-effective option. While you get what you pay for, and don’t necessarily receive the perks of a full video production (Think: editing, added animations, and engaging graphics), live streaming video content is an effective way to deliver content with less cost.
While being able to attend events in-person is not a feasible option, attending and participating in live streams is a nice alternative. Knowing that there is a real human doing things in real-time behind the screen automatically draws in a person’s attention. And according to Cyberclick, data shows that users spend three times longer watching live videos than they do watching pre-recorded ones. Learn how to measure video engagement and use other video marketing metrics here.
A loop hole here is to create pre-recorded content that feels live (like this virtual awards show we produced for Boy Scouts of America National Capital Area Council) – so that your audience remains engaged with compelling, seemingly live content, while the meeting organizer mitigates risks with a polished, seamless delivery.
After a live stream is over, the platform on which the live stream was hosted will often provide a recording of the event. This can then be easily shared with anyone who missed the event in real-time or with anyone who would like to re-watch the program. Additionally, this recording can be edited in many ways – as a highlight reel, promo video, event recap, or a more polished viewing of the event.
How to Capitalize on the Pros of Live Streaming Video Content
The first step in properly capitalizing on the benefits of live streaming videos is knowing how to set up a live streaming video. This can be done through various platforms. One way is by live streaming videos on social media platforms – these are typically free, however, do not offer tech support and may not be as high quality. If you don’t know how to stream live on social media, or don’t want to, the other option would be to secure a private distribution platform. You will have to pay for this service, but you can expect the quality of your event to increase. Learn more about picking the right virtual event platform to live stream content
Cons of Live Streaming Videos
As with any live event, live streaming your video content may not go as smoothly as you’d like. Things like poor internet connection, human error, and talent mishaps may occur. There is nothing more frustrating – to a viewer or a producer – than having an event noticeably not go as planned. Learn how to mitigate the tech risks of a virtual event.
Time limitations are two-fold. On the one hand, streaming platforms may cap your event to a specific time constraint, only allowing your program to last 90 minutes, when it may really be better suited for longer.
On the other hand, live streaming may cause time constraints for viewers. Things like meetings, prior obligations, and different time zones can prohibit an attendee from seeing the full video content in real-time. Although the recording is available post-event, it often does not have the same effect. Once someone views a video a few hours after its grand debut, they’ve most likely seen or heard reviews from others and watched some event recap reels. However, working with a video production company to level-up your recordings can create a renewed excitement for the content and deliver an effective, engaging experience for the viewer long after the show wraps!.
A pro to live streaming video content is that it is easily shareable – but this can also be its downfall. In the unfortunate event that something does go wrong during the live stream, as mentioned in a prior point, there’s no going back. A speaker may lose their internet connection during a live talk or the videographer may accidentally cue over a child right as he drops his ice cream cone and starts crying. Nobody wants to go viral over something they didn’t intend to go viral for.
How to Alleviate the Cons of Live Streaming Video Content
The best way to prevent the worst possible things from happening during a live stream is to pre-record your video content – and sometimes it’s better to be safe than sorry.
Pre-recording all video content that doesn’t need to be live is one of the keys to pulling off a great virtual experience. This allows for a higher-produced and lower-risk event experience for the virtual event attendees. Consider things like a speaker introduction video or spotlight video to best enhance the virtual event experience with video.
Decide Whether Live Streaming Video Content is the Right Fit for Your Event
Live streaming video content has its pros and cons. If you do decide to live stream your event, there are a handful of live streaming video best practices to follow. If you decide that the cons outweigh the pros of live streaming, prerecording your video content is your bet. Either way, LAI Video and LAI Live are ready to help with whichever option you end up going with. Connect with us today to get started.