Fundraising? Here’s Why Video Works
Video touches people emotionally, pulls on heartstrings, and compels viewers to get involved.
We partnered with the DC Education Fund to promote DC Public Schools’ ambitious Study Abroad program — a new initiative that’s determined to offer ALL students a chance to travel abroad, all expenses paid.
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The video serves two purposes—to explain the program to interested students and also tell the heartwarming story to donors.
Learn more about this unique project and how we taught educators and students how to use GoPro cameras.