How Do Explainer Videos Help Businesses Communicate Effectively?

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Posted by James Loizou

2 minutes read

January 5, 2026

Animation | Production and Creative Execution

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James Loizou

Senior Vice President, LAI Video

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Explainer videos help businesses communicate effectively by simplifying complex topics into short, engaging, and easily digestible visual content. These videos allow you to:

Improve Audience Understanding

Explainer videos can enhance your audience’s understanding by breaking down complex information into simpler, more accessible formats. They use a combination of visuals, narration, and audio, often with storytelling and animation.

Because the human brain processes visuals 60,000 times quicker than text, your message becomes significantly more efficient and impactful. This multi-sensory approach can make it easier for viewers to grasp information, especially for abstract concepts. As a result, explainer videos are highly effective for demonstrating how products, services, or internal processes work.

Increase Audience Engagement

As dynamic elements are more captivating than static text or images, explainer videos can significantly boost content engagement. Their ability to condense complex topics into just a few minutes means viewers are more likely to watch completely. This heightened engagement can benefit your website’s SEO, as visitors stay longer and bounce less, enhancing your online visibility.

Videos deliver a more compelling user experience through their blend of visuals, sound, and narrative. This is why many people prefer video formats. In fact, 83% would rather watch a video than read a text or listen to audio when consuming informational or instructional content.

Boost Conversion Rates

A clear understanding of your product’s value proposition can drive higher conversion rates. An explainer video that effectively demonstrates your offering and its benefits helps build trust and confidence among your target audience, encouraging them to make a purchase.

Explainer videos also quickly answer potential questions and address pain points, guiding your customers to make a decision faster. For example, a demo video that shows how to use your product can help viewers decide whether they want to make a purchase.

Enhance Information Retention and Recall

Thanks to their visual nature, explainer videos are an effective way to help your audience remember your business’s key message. According to research, video-based content significantly improves retention compared to reading static text.

With additional elements like sound and a captivating narrative, explainer videos are both informative and memorable. This can aid brand recall long after users have left your website, ensuring your business stays top of mind.

Bring Your Message to Life With Video

A well-crafted explainer video is a powerful communication tool for. To bring your message to life, partnering with the right video production agency is essential.

LAI Video offers expert explainer and animation services, helping businesses communicate effectively. We craft custom, eye-catching animations that transform information into engaging visual content, enhancing your brand and fostering meaningful connections with your audience.

Explore our portfolio or contact us today to discuss your needs.

FAQs

Explainer videos help businesses communicate clearly and quickly. They break down complex topics into easy, visual stories that are more likely to hold attention and drive action. Whether you’re launching a product or clarifying a service, they make your message more accessible across websites, emails, social media, and sales presentations.

Clarity depends on context. What resonates with one group might miss the mark with another. Understanding your audience helps shape the script, visuals, tone, and call to action. It ensures your video speaks to real needs, not just general ideas.

It’s the plan behind the video. A strategy includes why you’re making the video, who it’s for, where it will live, and what success looks like. That could mean choosing animation to simplify a concept, or placing the video on a landing page to increase conversions. It’s about making the video do more than just look good.

Yes, and demand is growing. 96% of people say they’ve watched an explainer video to learn more about a product or service. Explainers remain one of the most requested types of marketing video content because they match how people prefer to learn: quickly and visually.

Each has its place. Animated videos are ideal for abstract topics, process visuals, or when you want full creative control. Live-action works best when people and real environments are central to the message. Both can drive strong results when matched to the right purpose.

Video content can improve SEO by increasing user engagement and helping your pages stand out in search results. Videos on a page can boost dwell time, reduce bounce rates, and give users another way to consume information, which are all positive signals for search engines like Google. Embedded videos can also appear in video search results or featured snippets, helping your content get more visibility and clicks in search.

Yes. Video is widely used in training because it holds attention, communicates clearly, and can be easily revisited. In fact, 75% of employees are more likely to watch a video than read documents, emails, or web articles. Whether you’re onboarding new hires or rolling out updated processes, explainer videos offer a consistent and scalable way to educate your team.

Explainer videos can serve multiple functions across marketing channels. They can make landing pages more engaging, power email campaigns, boost social media reach, and serve as educational tools during the sales cycle. When integrated with your broader marketing plan, they reinforce messaging and help move customers forward.