For your organization, anniversaries may be a time when your marketing and event budgets swell just a bit, and production quality becomes slightly more important. In fact, these special occasions are perfect opportunities to restate your mission and remind your audience why your organization matters. They’re also a perfect opportunity to use video.
LAI Video knows anniversaries, and we know how to make yours special. Here’s our three elements for a successful anniversary video.
1. DON'T GET CAUGHT IN THE TIMELINE TRAP
Just because a year happened, doesn’t mean we have to talk about it. Timelines can be great for deeper, longer content, but you want to prioritize engagement through video. That means being brief. Instead of thinking linearly, think about what kind of story this is. Is this a story of American ingenuity? Saving the world from catastrophe? Being the underdog? Or is this a story of pure dumb luck?
Once we identify the shape of the story, we can figure out what to say—and what to skip.
2. CONSIDER WHAT ASSETS YOU HAVE
This might sound technical, but it’s critical. When you’re telling an anniversary story, you have to travel back in time and bring your audience with you. What assets will be your time machine? If you have people who lived your history, let’s talk to them. If it’s a financial story, let’s go to Wall Street. If it’s a founder’s story, let’s go to the room where it happened.
Even if people aren’t available, our researchers can find the artifacts, historical clips, and rights-free stock footage that grounds your story. Finally, if none of that feels right, we’ll re-create whole worlds using animation.
3. MAKE THE MOST OF YOUR MOMENT
An anniversary-level video requires an anniversary-level platform for sharing. Many organizations choose to host a decorative gala or event where a video could premiere. Others promote their video with a new website, refreshed brand, or fundraising campaign. Either way, anniversary videos work to kick-off your event, close your celebration, or excite for the vast future ahead.
If you’re approaching a milestone and asking, “how do I make this anniversary meaningful?” LAI Video is full of ideas. Reach out to start building something special.