How To Use Slow Motion In Your Video Communications Campaign
SMOKE 'EM IF YOU GOT 'EM
Bounce TV reached out to us to direct a fighter profile for Rau’shee “Baby Pit” Warren’s upcoming pay-per-view match. Excited to produce something for primetime, we laced up for a shoot at a local institution—DC’s Headbangers Boxing Gym. Like Warren himself, our arsenal of equipment was lean but lethal. We stepped into the ring with nothing but a steadicam harness and directed the fighter to address his intensity toward the camera. Between the lightning-fast jabs and slow-motion glares, we used nothing but a child’s fog machine to craft a cinematic presence for Warren. These striking visuals were used in a variety of promotional materials as well as the opening video for the match.
A CASE STUDY IN SLOWING YOUR ROLL
But the champion treatment isn’t exclusive to literal champions. For our fourth outing with The Association of Union Constructors, we used slow-motion portraits and took our time to get to know these fine craftpeople. To celebrate the icons of the construction profession, we shot on-location with Kevin Knowlton, our "Third Generation Millwright." Shadowing Knowlton and his crew, we embraced slow motion to really savor the daily actions and interactions of a man whose work isn't usually subjected to the spotlight. The vignette feels authentic to the millwright, but also embodies TAUC's pledge to represent an industry comprised of countless craft heroes.
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