How Video Fits In Your Strategy

by Maddie Glading
LAI Video with three video ideas

As a fellow marketing and communications professional, we are sure you’re always looking for new ways to strengthen your communications plan. At LAI Video, we’re focused on telling the right story to the right audience, in a way that makes an emotional or intellectual connection to strengthen your brand or message. We’ve had great success with all kinds of companies and organizations who have used video to add an extra punch or sizzle to their messaging to make it sticky and impactful.

Here are three types of videos that have made a big difference to our clients:

While your marketing strategy for video content may rely on other techniques, we’ve found there’s a strategy for every type of budget and industry. And today, we’re sharing our tips for adding video into your business strategy so you can not only reach more viewers but also reap the likes, retweets, and shares you deserve.

Building a Successful Business Video Strategy

Developing a video business strategy often depends on your company’s size and budget. While larger companies may have more funds for their marketing department, that doesn’t mean yours can’t create a viral hit that people will be watching on repeat. To start your marketing strategy for video content, consider these points:

  • Limit self-promotion: While it’s great to share a few details about your business, oversharing is a turnoff — your content becomes more about you and less about what your audience wants. Create a balance between you and your product to show some of your advantages as well as the benefits of your services or products.

  • Know your audience: Understanding who makes up your audience, from their gender and age group to their product interests, helps you build a video business strategy that appeals to your biggest market. And more than half of all marketers conduct research at least once a month, so join the masses!

  • Partner with influencers: If you can collaborate with an influencer, whether by having them represent your product in your video or promoting it after it's been filmed, take advantage of the opportunity. Engagement for user-generated content that highlights a product or brand is much higher — seven times higher! — than content generated by a company.

  • Build a promotion strategy: Decide early how you want to promote your video content. In addition to taking advantages of partnerships with influencers on social media platforms, you can also consider collaborating with businesses that support your products, as well as building a microsite to track your campaign’s performance.

Upgrade Your Video Marketing Strategy

Want to give your video marketing strategy an edge? ‘Cause we do! At LAI Video, we’re a passionate team of nerds who are always discovering new and innovative ways to deliver engaging stories that capture the attention of your viewers and drive shares, likes, and exposure.

Upgrade your business strategy for videos by contacting us today!

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