Industry Spotlight: Education

by Sarah Wides
Industry Spotlight: Education Industry

At LAI Video, one of our favorite spaces to work in is education. What’s not to like? The visuals are always rich and the stories inspiring, whether we’re filming with cute kids just learning to read, teenagers in awe as they take in a new experience, or adult learners acquiring a skill that will help them land a career. The school (or school system) of 2018 is responsible for satisfying many stakeholders at once: parents and students of course, but also teachers and staff, elected officials, non-profits or other third party organizations that may operate on campus, private corporations that can offer additional funding, and last but never least - the entire taxpayer community.

We have no doubt that video is the best approach not just to informing all these audiences of a new initiative or multi-year plan, the way a press release or blog post might, but to engage with them, to let them step inside the doors of a school without leaving their seat. To let them hear a student brimming with excitement over a new piece of lab equipment, to let them watch a portion of a teacher’s exhausting, fulfilling afternoon. To tell them: “Here’s what we’re accomplishing, little by little, every day. Won’t you be a part of it?” 

Make Global Local

We worked with the DC Public Education Fund, a non-profit that raises capital in support of DC Public Schools, to spread the word about an innovative study abroad program that aimed to send hundreds of DCPS students on fully funded trips across the globe. With just one video, we enticed students (many of whom had never left Washington, DC) to apply, explained to parents how it worked, and attracted the attention of potential donors.

On Our Way Up

Thanks to a $20 million investment from local government, Maryland’s Prince George’s Community College was able to open a brand-spanking-new building to house their culinary arts and hospitality programs, complete with restaurant-scale kitchens, event space, and grillmaster classes. How best to show off the new facility and get prospective students dreaming about a career in beverage management? A snazzy video that raises the school’s profile and tells a story of limitless potential.

New Markets Tax Credit - NOCCA

For several years, we’ve partnered with the accounting firm CohnReznick to create video case studies highlighting projects that are the recipients of New Markets Tax Credits—an incentive program that brings investors to distressed communities. The New Orleans Center for Creative Arts, one of the nation’s premiere arts high schools, was a recipient of the NMTC program more than a decade after Hurricane Katrina ravaged the city. While this was technically a video created for CohnReznick, it’s also as a great publicity piece and love-letter to NOCCA—a place where teenagers come to learn a craft and realize a dream.

Standing Ovation

You want uplifting? You want poignant? You want happy tears? Oh yeah. We can do that. Since 2010, DC Public Schools has been taking one special evening to honor the too-often unsung efforts of the very best teachers and school support staff—they call it Standing Ovation. Each of the major honorees was also featured in their own video, so we’re not only hearing about these incredible individuals in speeches on the big night, we’re seeing how much they are loved, valued, and needed by their school communities. The videos serve as great publicity for DCPS and its dedicated employees, in addition to being wonderful keepsakes for the winners.

Are you ready to take your video marketing strategy to the next level? Contact us now. You can also call us at 202-416-4660, email us, or live chat with a member of our team right now.

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