Industry Spotlight: Manufacturing

by James Loizou

At a day-long retreat for innovative, industry-changing ideas, we hosted Jon Steinberg of Buzzfeed and Cheddar fame to drop some knowledge about the state of storytelling.

He reminded leaders of manufacturing associations that they are sitting on goldmines of compelling content! From featuring disruptive new technology to celebrating the everyman worker, there are stories waiting to be told and adapted in the perfect video treatment.

At LAI Video, we’ve been delighted to partner with a number of manufacturing groups — to humanize an industry that can so often be boiled down to dated imagery of gears and cogs.

We’re Ready! 

Placing an emphasis on the people behind the machines, we worked with the National Industries for the Blind to create an identity series that shows the incredible stories of blind professionals working at manufacturing facilities. Learn more!

NMTC Spotlight: Horsehead Corporation

Partnering with CohnReznick, we produced a case study spotlight on Horsehead Corporation — a zinc recycling facility that revitalized Barnwell, South Carolina, by providing hundreds of new jobs to the economically depressed community. Learn more!

Drive Aluminum

Creating a cleaner and brighter aesthetic, we devised a science lab campaign that compares the aluminum material to steel — advocating that aluminum is a smarter twenty-first century metal for auto manufacturing because… science! Learn more!

Talk to us about how we can find your industry’s hidden stories.

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