LAI Video Hits the Road to End Childhood Hunger
We’re beyond excited to get #hangry with Share Our Strength’s latest No Kid Hungry initiative. The LAI Video nerds launched a new campaign to get the word out about childhood hunger in the United States. Over the last month, we’ve take a cross-country road trip that recruits local communities and do-gooders to help ensure all kids get the nutritious food that they need.
The massive public-facing campaign rests on repositioning “hangry” as the hook to get folks angry about hunger. We designed a microsite that not only explains “hanger” with jaw-dropping statistics, but also invites participants to submit their own hangry messages.
And our animated introductory video walks viewers through the steps. The goal is to have a beautiful tapestry of hangry voices that are slightly more informed and committed to this issue than they were before. In fact, you should do one right now!
And while hundreds of users post their videos online, our on-site road warriors will capture in-person testimonies to broadcast throughout the trip.
Each stop centers around a series of activation events coordinated in conjunction with partnering restaurants and celebrity influencers. While our producer and cinematographer captures the festive atmosphere, the on-site editor is cutting together a promo from the previous stop — a keepsake for the mega-brand to release on their own social platforms. Throughout the ten cities, we are producing over 20 partner videos!
From high school football games to morning talk shows, we're looking to make some noise and get people talking. Search for participating locations to Dine Out and Do Good and keep an eye out for our brightly-colored school bus.
Associate Creative Director and Senior Motionographer Tiffany not only produced the keystone animation, she also has a cameo in the video, demonstrating the proper ways to express one's hanger. The video will also play as part of a looping display on the RV.
Senior Creative Director James Favata conducts the final tests for the in-person kiosk. Director of Operations and Client Experience Tori Furphy helps partipants spontaneously record and upload their video messages to the hangry chorus. The two of them and four other brave nerds covered the width of the U.S. from August 20 to September 13.
Keep tabs on this website and see highlights from the road on Instagram.