LAI Video Presents: Adapting Your Advocacy
With the thick of the pandemic still upon us, how are you telling your story to a new Congress and administration? How are you creating awareness? Demanding change? Doing right by your industry?
On January 13th, LAI Video hosted their first webinar in a special series of virtual conversations that explores the unique marketing challenges of the day.
Wednesday's panel — Adapting Your Advocacy — brought together professionals from some of DC’s top associations and non-profits to discuss public and government relations from a marketing lens.
LAI Video’s James Loizou led a conversation that discussed:
- Engaging with an exclusively remote audience
- Best practices from 2020
- The pandemic's long-term effects on corporate marketing
Adapting Your Advocacy Pro Tips
The event highlighted three pro tips that can be utilized when adapting your organization's advocacy.
Pro Tip 1: Selecting the Right Image
Pro Tip 2: Associations Must Do What's Right
Pro Tip 3: Zoom Fatigue is Worth it
You can follow up on the live tweets of the event here.
Start Adapting Your Advocacy Today!
As a video marketing agency in Washington, D.C., LAI Video prides itself on helping organizations grab the attention of policy-makers and other crucial audiences to make a difference. Learn more about our award-wining advocacy campaigns here.
Ready to start adapting your advocacy to be as effective as possible?