LAI Video Produces Two National TV Spots
LAI Video produced two TV spots that aired for 8.5 million viewers during last Saturday’s Democratic debate on CBS.
The commercials were for the National Retail Federation, who reached out to us to take their existing #thisisretail campaign to a national broadcast audience.
Working within a tight turnaround, we quickly developed two distinct messages: one that focuses on retail’s impressive economic statistics and another that humanizes the industry by featuring several business owners and associates.
Senior Creative Director James Favata edited both pieces, crafting each story from existing footage captured throughout the year from various NRF shoots, including our work on the Retail Across America campaign. Tori Furphy co-produced and managed the project.
And there’s a special cameo by our very own Jun Yang.