Blog: Make Your Executive Message Feel More Executive | LAI Video

Make Your Executive Message Feel More Executive

Filming Your Executive Message in Person

When delivering a direct address message to your staff, members, or the public, viewers want their executives to speak candidly, yet confidently, about the state of their organization and industry.

While a tastefully framed and recorded remote address can convey transparency and a sort of “we’re all in this together” vibe, viewers may also want to see their leadership in a commanding, well-produced performance.

With care and caution, filming in-person can be an effective way to tell viewers “we are working hard on your behalf.”

Whether your leadership is addressing a timely issue, interviewing subject matter experts, or broadcasting live into a virtual meeting, our team works with executive teams to create the right visuals for any message. 

We partnered with groups like NAIOP and the Air-Conditioning, Heating & Refrigeration Institute to produce executive video presentations that update stakeholders on the state of the association. Through a variety of segments, both videos feature department heads, board members, and executive leadership delivering content that is as carefully scripted as it is recorded. 

LAI Video Executive Address - Chris Novak

LAI Video Executive Address - Chris Novak

Our lean crews comfortably direct your organization’s top talent in our studio, your offices, or other spacious indoor or outdoor locations. As needed, our limited on-site personnel may also include a teleprompter operator. 

For CEO Update’s Association Leadership Awards, CEO Update Managing Director, Mark Graham, interviewed the National Retail Federation President and CEO and ALA Trade Association CEO of the Year, Matt Shay. In a socially distanced conversation at the NRF headquarters, Mark and Matt discussed a variety of issues in a 60 Minutes-inspired format that gave the NRF and the retail industry as whole an elevated platform. 

Executive Address Michelle Mason​​​​​​​​​​​​​​

Using green screen and other special effects, we can also digitally brand your executive with step and repeat backdrops, or transport him or her to whole new settings. 

Film Your Executive Message In-Person!

LAI Video has resumed in-person filming and will ensure that all safety precautions are taken to create a comfortable, yet secure, experience. Increase the potential of your executive message by filming with us in-person! You can get started by:

  • Calling us at 202-416-4660
  • Emailing us at
  • Connecting with us on live chat
  • Or filling out the form below and our team will reach back out to you in less than 24-hours

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