Mythbuster: What is misunderstood about YOUR industry?

by Maddie Glading
NIB Mythbuster of Industries

Last year, the National Industries for the Blind (NIB) came to LAI Video with one of their team’s biggest goals—to dispel existing myths about their association members through a powerful marketing campaign.

Our video team capitalized on powerful storytelling and fresh visuals to share their message that blind individuals are often unable to find work despite being skilled and ambitious:

Here’s why it worked: We asked NIB members to share their stories about how NIB positively impacts their lives, and put them front and center.

Is there something people don’t know or understand about your industry or association? What problem are your association members facing, and how can we help you creatively solve it?

If you’re interested in meeting our video team to learn more, please fill out the form below.

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