NACDS PSAs Hit the Spot
LAI Video recently completed a two-part video campaign with the National Association of Chain Drug Stores. The task was simple: launch a rock-the-vote campaign for pharmacists.
We developed two 30-second spots with the language and visual "edge" to appeal to the younger pharmacist folk. As noted by PRWeb, the campaign is already being touted as a success.
The first video "Effective," lived up to its name, collecting over 10,000 [pairs of] eyeballs within the first couple of months.
This one-two video punch was emailed to member companies, featured on the #PharmacyVoter microsite and played to captive audiences at NACDS events.
Sarah produced both spots, with Justin on the words and Tiffany on the creative.