NACDS PSAs Hit the Spot

by James Loizou
NACDS Hit the Spot graphic

LAI Video recently completed a two-part video campaign with the National Association of Chain Drug Stores. The task was simple: launch a rock-the-vote campaign for pharmacists.

We developed two 30-second spots with the language and visual "edge" to appeal to the younger pharmacist folk. As noted by PRWeb, the campaign is already being touted as a success.

The first video "Effective," lived up to its name, collecting over 10,000 [pairs of] eyeballs within the first couple of months.

This one-two video punch was emailed to member companies, featured on the #PharmacyVoter microsite and played to captive audiences at NACDS events.

Sarah produced both spots, with Justin on the words and Tiffany on the creative.

Continue Reading »