Blog: A New Way to Engage Your Stakeholders | LAI Video

A New Way To Engage Your Stakeholders


Finding new ways to engage your stakeholders year-after-year is a daunting task.

You may be familiar with the #GiveaCrop campaign we executed in close partnership with CropLife America, in an effort to start a dialogue about pesticide use and encourage people to #GiveaCrop. This year, CropLife’s communications director wanted to create deeper and more meaningful relationships with her organization’s member companies, employees, and partners.

Together, we created a platform that helped their partners crowd-source submissions for ideas for video commercials from their teams. Five lucky members had their ideas selected and turned into actual commercials—and they got to star in them! And, then we created a microsite, where all of this content now lives.


You can watch one of the commercials now: 




To top it off, the organization debuted these commercials at their annual meeting, again spotlighting the members who got involved. All in all, the campaign was a huge success and so much fun!

                                                CropLife                                    CropLifeShoot


If your team is looking for new ways to drum up viral interest in your campaigns, we’d love to talk. We can help you come up with a great campaign premise, crowd-source ideas, and create compelling content that will wow your stakeholders. 


  • Call us at 202-816-4610
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