The Power of 'A' Good Video
LAI Video and Leading Authorities recently partnered with the American Society of Association Executives (ASAE) in producing video content for the 15th Annual Power of A Summit Awards. In addition to creating six awards videos for organizations being honored for give-back and do-good type programs, we created a promotional video for the ASAE flagship campaign.
Inspired by a recent speech given by ASA President and CEO Paul Pomerantz, we interviewed several executives about the power of having and sharing a good story. From membership to the Hill to the general public, associations are in a unique position to connect to the world through their industry’s collective stories. Whether its heart-warming or jaw-dropping, these vignettes can be the best way to make an message relevant and relatable.
The Power of 'A'
LAI Video Creative Director James Favata brought these interviews to life with color and sass through original motion graphics and rotoscoping. The video kicked off ASAE award’s program last Wednesday night and will be used in further Power of 'A' marketing.
Producer + Compositor: James Favata
Co-Producer + Project Manager: Tori Furphy
Cinematographer: Jun Yang
Let us help the storytellers better tell their stories.