Powering ASAE’s Virtual Summit Awards
It was our privilege to partner with the American Society of Association Executives on its annual Power of A Summit Awards program. This was our seventh(!) collaboration with ASAE on the iconic event, and maybe our most memorable, too.
For the 21st “dinner” (which was produced by our sister company, LAI Live, and can be viewed here), we virtually honored the association community’s best. From protecting retirement savings to advancing gender parity, ASAE recognized six organizations that brought structure and hope to Americans in these increasingly uncertain times.
While these six winners were not specifically honored for COVID-19 related programs, the ongoing pandemic played a significant role at the gala. The remote gathering kicked off with one of our seven videos for the night - a moving montage that acknowledged the extraordinary responses from associations over the last six months. This type of industry response messaging has become essential marketing for organizations looking to raise awareness about their ongoing efforts in this health and economic crisis. And in the world of associations, there’s no shortage of stories to tell.
This year, the Summit Awards comes on the heels of CEO Update’s Association Leadership Awards — that other signature awards show for the association community — and another brilliant showcase to celebrate the crucial role associations play in our daily lives (and another brilliant showcase of our videos anchoring a completely “virtual” experience).