As noted by keynote speaker Srini Rao at ASAE’s Great Ideas conference, “Best Practices” is the worst phrase ever. It's a term that promises results without taking risks. And when you achieve something safely, you're missing an opportunity to achieve something truly innovative.
During the same conference, it was my pleasure to lead a workshop on video marketing with an esteemed panel. Pooling together our collective experiences, we didn’t offer “best practices” so much as ideas that worked for some people and may work for your organization. Or may not. And that’s OK, too.
Here are a few freebies from the three-hour bootcamp, which may trigger a eureka experiment. Or have you totally nod your head and say, “Hmm.”
In addition to copywriting, design and analytics, every modern-day marketing team needs people equipped with video chops or, at the very least, video literacy — to properly understand the medium's strengths and manage external production partners. Like us!
Speak Your Budget
The Perfect Length
Drop-off Point
Vanity Metrics
Offering a Nerd’s perspective to the interactive session, I was joined by other panelists, including Sabrina Kidwai and Nelson Cuellar of ASAE, as well as Association Studios’ Jim Wacksman.
Reach out to us today to talk about the not best video practices for your organization.