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Videos You Need in Your Arsenal

Videos You Need in Your Arsenal

Are you itching for video but don’t know where to begin? It’s becoming less of a statistic-thing and more of a common-knowledge-thing that videos will increase your SEO and retain your web guests. 

Think about the websites you visit. Think about what stops your well-paced Facebook scroll. Videos not only enlighten, educate and emote, but also tell your viewers that this is a thing worth learning about.

But a boring video is as good as no video. And a bad video can even harm your brand. You crave video content, but need to do it right… and that takes time, energy and resources. When entering the world of video and working with a lean budget, here are the essential, must-include videos to keep in your communications arsenal.

The Identity Piece

This is the perfect “elevator pitch” promo to quickly tell viewers about your organization and mission. This can be voice-over driven, feature executive “talking heads” or highlight the people behind your products and services. This is a great "evergreen" video to live on your homepage or About Us. It can also kickoff presentations, play in your lobby or loop on trade show floors. Be optimistic and true to your brand. Reassure viewers and try not to talk like a robot. 

The Not-Boring Animated Explainer

Does your group need to communicate tricky, dense, or dull information to an unfamiliar audience? Then you need an explainer video. Everyone has research and reports — important, complicated information that you want to share with your members, customers and the world. But these text-rich documents often go unnoticed. Create a video to tease, summarize or celebrate new trends. Motion graphics are the perfect way to tell the story of data or explain abstract concepts. Warning: This type of video is time and money-intensive, and viewers have little patience for a poorly-made animation. But should you produce a hit, you'll position your organization as a valuable resource for explaining the inexplicable. Our team works with you to create an exciting concept that will grab viewer’s attention. Then, we’ll use our incredible animation team to break down wonky jargon or intimidating statistics and leave a lasting impression, as we did with the ITI Decodes series.

The Heart-Strings Case Study

Video is one of the best channels to elicit an emotion. Laughter from viral shenanigans. Anger from negative ads. Genuine tears from a well-told story. Highlight your feel-good efforts and initiatives from your charities, foundations and employees. Contract a crew to capture your volunteer work and connect with audiences through a genuine human-interest story. While these programs may be loosely tied to your core services, consumers want to know that your brand gives back to the community and works within some kind of moral code.

The Rebranding

New year, new you? If your team is focused on a rebrand, or just wants to better communicate who you are to reflect new leadership or a new position in the marketplace, let us know. We’ve worked with many incredible companies over the past year to deliver strong identity pieces. This video we produced for The Washington Times is a favorite.

The Day in the Life Insight

One of the most powerful ways to communicate your industry or organization’s relevance is to allow an everyday person to bring it to life. We created a “day in the life” style campaign for the CFP Board that followed three rising stars within the industry. Allowing them to tell their stories, and explain how becoming a Certified Financial Planner changed their lives, is more impactful than an HR messaging campaign should be.


Are you working on a video communications campaign that could benefit from one of these popular perspectives or styles? With the right partner, making professional, brand-enhancing videos can be fun!

Contact us today to learn more about LAI Video's service offerings or find time to connect with a member of our team to talk through your ideas.

To get in touch with a member of our team right now, you can also call us at 202-416-4660, email us at, live chat with us online, or fill out the form at the bottom of the page and our team will reach back out to you directly in 24-hours or less.

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