Zoom & Enhance: Making Marketing Human

by James Loizou
Zoom-Enhance-Issue-02

CLICKBAIT, BUT FOR SMART PEOPLE

Hey, fans of good video and good marketing and good video marketing! Like most human beings, you are bombarded with stuff. Like, a lot of stuff. The search spiders and web cookies and phones that are always listening will find you. And that's OK. Because like most human beings, you'll actually engage with some of that stuff. But which content is the most engage-able?

This month, we zoom and enhance on humans. Specifically, the marketing that appeals to our most human senses. The marketing that is raw and real and feels like it was made by, well, other humans!

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Hmmm

What makes a video go viral?

It's the question that keeps marketers up at night, dumping ice buckets over their heads and going Gangnam style. Our Director and Cinematographer, Phil Eisenberg, does a legit video essay about whether or not "going viral" should actually be your goal.

Viral

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Secret-Sauce

how to hire a unicorn for your organization

Senior Creative Director, James Favata, talks about setting expectations for recruiting really good creative talent -- like, a person who is, you know, real and not a mythical horse.

Unicorn

A Day in the life of a day in the life

From financial planners to industrial hygienists (yes, that's a thing!), we offer behind-the-scenes tips on casting the perfect, real-life people for your next Day in the Life series.

ADayinLIfe

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MonthlyMasterpiece

Did you know that every 40 seconds a stroke radically changes a person's life? But over 80% of strokes are preventable! We had to do something. So we made a movie. A Teachable Moment is a feature-length documentary that uses real people and real animation to tell the incredible stories of four incredible survivors.

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Jun

Our Senior Cinematographer and totally real person, Jun Yang, finds himself "just doing it" at an iconic campus of an iconic brand. What shoes do you shoot in? #justdoit #thisisretail #wheresjun

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