“Adding Life to Years®” Commercials

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We had the privilege to partner with MedStar NRH on identity videos reintroducing the nationally acclaimed rehabilitation network under the MedStar brand. The videos put the talented staff and state-of-the-art facilities front and center.

They now serve as the definitive calling card for families in the mid-Atlantic region seeking quality patient care and for top physicians considering joining the NRH community.

The project highlights MedStar NRH’s dedication to excellence in rehabilitation and patient outcomes.

Tags: Promotional

Challenge

Reintroducing a Leader

MedStar National Rehabilitation Hospital, a leader in patient recovery, needed to reintroduce itself under the MedStar brand while preserving its identity. It was crucial to showcase its cutting-edge care and trusted reputation to patients and professionals.

Solution

Highlighting Trust

We captured MedStar NRH’s services across locations using cinematic b-roll and candid moments to evoke trust. A warm overview video and bold trailer-style spot highlighted top rankings and specialties for TV, digital, and social media audiences.

ROI

Reputation Reinforced

The campaign boosted MedStar NRH’s brand, driving patient inquiries and reinforcing its reputation as a top rehab center. The videos supported recruitment, deepened community trust, and positioned the network as a leader across the mid-Atlantic region.