Keeping our focus on the workers themselves, we devised a multi-part concept that would honor two essential groups: The veteran “old-timers” and the young “new guys.” Justin devised nostalgic narrated scripts that emphasized the industry’s relentless cycle—whether you’re leaving or entering this profession, you will execute the same safety measures to protect yourself, your peers, and your families. Regardless of your craft or generation, these principles bind all workers. They define the many men and women in union construction.
All Those Years
We concluded an epic five-year project with the National Maintenance Agreements Policy Committee that celebrated the importance of zero injury safety. Each year, we debuted new installments in a series that answered the “who, what, where, when, and why” of construction safety. From Terminator-style special effects to graphic novel-inspired illustrations, we pushed the cinematic limits of the series to finally end on a more emotional, more personal note—highlighting the individuals that make zero injuries happen every day.
A Nostalgic Look Forward
Slow Your Roll
The LAI Video crew grabbed their hard hats and set out to several construction sites and apprentice training courses in the Mid-Atlantic region. Using high-speed photography, Jun, Phil, and De’von directed and captured slow-moving video portraits and action b-roll to present an epic ensemble of proud professionals. In between video ops, Sarah got to know several workers, conducting interviews that would drive a third behind-the-scenes featurette. Based on their own experiences, the veteran craftpeople shared powerful stories to serve as a reminder to others why zero injury safety isn’t a goal. It’s a necessity. Phil and De’von cut together the three new videos, which debuted at the 2017 Zero Injury Safety Awards in Washington, DC, to officially end what became a five-year and 13-part narrative.
Sarah Wides
As Senior Producer & Project Manager, Sarah Wides handles some of our largest projects and oldest clients. Her attention to detail, passion for video, and thorough production experience consistently generate incredible results.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Susy Shaw
Susy is a Senior Vice President of Sales and Business Development for LAI Video, leading our efforts to find new and empowering relationships with clients. With over 15 years of marketing, events, and multimedia sales experience in the DC area, Susy follows one definition of success: to be seen as an extension of her clients’ organization.
