An Independent Consumer

LAI Video was thrilled to work with the National Grocers Association on a new series that features independent grocery stores serving some seriously fresh ideas. Taking viewers across the country, the episodes focus on a variety of topics including store layout, home delivery, and sourcing local foods -- the stuff that everyday people are hungry for.

Beginning with the End Customer

When devising a followup to our first spotlight series with NGA, we started with the consumer -- the moms and dads and young people and old folks who swear by their community grocery stores. Why choose independent over the big supermarket chains? Better customer service? More affordable products? The food tastes better?? We poured over a recently completed survey and proposed videos that feature geographically-diverse stores that support their communities in surprisingly innovative ways.

Beginning with the End Customer
From Jet-Setting to Table Setting

From Jet-Setting to Table Setting

Sarah led a team of video nerds and food enthusiasts to three distinct locations, reinforcing the notion that independent grocery stores exist EVERYWHERE in all shapes and sizes. Focusing on a specific angle or retail "edge," each case study goes beyond the talking staff members and beautiful b-roll of store aisles -- we physically follow the shopper back to their homes. To showcase Wright's "Wright 2 U" delivery service, we waited in the homes of their patrons to get to know the people who prefer and rely upon this high-touch feature. Favata directed the multi-location shoots with Tiffany, Anthony and De'von finding unique ways to depict these grocers as pillars of their respective communities. The three-part series debuted at the 2018 NGA Show, prompting panels that discussed the future of the independent industry.