Showcasing the large, open office as our backdrop, we used closeups of candid, intimate firesides (if you will) — testimonials from Fireside21 staff. After all, the company is named after FDR’s signature method of relationship-building. It became obvious that we needed to feature the team speaking in their own words; not about how the software works, but about their unique perspective of Hill Staff.
The Better Option
We worked with the DC software firm Fireside21 to target newly-elected Congressmen and their staff about using a cutting edge CRM platform. But this video “pitch” is not a boring “how-to” tutorial. It’s an invigorating meet-the-team featurette about a group of coders that used to be staffers themselves.
The Modern Day Fireside
Admins Talking to Administrations
During a loaded day-long shoot, we produced a final piece that may be Fireside21’s only opportunity to enlist new business among new administrations. With touring b-roll and sweeping shots of the young team in action, Sarah, Favata and Phil wanted to paint a picture of a very practical approach — a method that’s not engineered by a large tech company, but rather informed by the experiences of a small group of local ex-staffers.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Sarah Wides
As Senior Producer & Project Manager, Sarah Wides handles some of our largest projects and oldest clients. Her attention to detail, passion for video, and thorough production experience consistently generate incredible results.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Melinda Foscato
Melinda brings more than 15 years of broadcast, digital, and production experience to her role as VP of Business Development and Creative Strategy. She builds strong, fruitful relationships and supports clients with a passion for storytelling and media strategy.
