Showcasing the large, open office as our backdrop, we used closeups of candid, intimate firesides (if you will) — testimonials from Fireside21 staff. After all, the company is named after FDR’s signature method of relationship-building. It became obvious that we needed to feature the team speaking in their own words; not about how the software works, but about their unique perspective of Hill Staff.
The Better Option
We worked with the DC software firm Fireside21 to target newly-elected Congressmen and their staff about using a cutting edge CRM platform. But this video “pitch” is not a boring “how-to” tutorial. It’s an invigorating meet-the-team featurette about a group of coders that used to be staffers themselves.
The Modern Day Fireside


Admins Talking to Administrations
During a loaded day-long shoot, we produced a final piece that may be Fireside21’s only opportunity to enlist new business among new administrations. With touring b-roll and sweeping shots of the young team in action, Sarah, Favata and Phil wanted to paint a picture of a very practical approach — a method that’s not engineered by a large tech company, but rather informed by the experiences of a small group of local ex-staffers.
Meet the Team
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Sarah Wides
As Senior Producer & Project Manager, Sarah Wides handles some of our largest projects and oldest clients. Her attention to detail, passion for video, and thorough production experience consistently generate incredible results.