Starting with Justin's commanding script, we crafted a message that asked viewers to rethink the way that they understand workplace safety. To make it cool, we proposed the concept of "safety vision.” It's like "Terminator vision," only safer. This was graphic treatment that animated 2D design elements to simulate a real-time heads-up display. These visuals would be presented as a "sixth-sense" that highlights the constant presence of hazards and risks, and the constant vigilance that helps keep contractors safe.
In the Blink of an Eye
Marking the second year of working with the National Maintenance Agreement Policy Committee, In the Blink of an Eye takes a new look at the safety culture that drives union construction. We pitched a post-intensive concept, built around composited graphics and a cool motion tracking effect that allows viewers to see the world through contractors' safety-conscious perspective.
Making Safety Cool
“Compositing”
Compositing is the process of incorporating special effects and graphics into a live-action world. We recycled all footage from last year's on-site shoot, using that b-roll as a base layer. After a content cut, weanchored and motion tracked graphic elements to objects and events onscreen, creating a fluid visual interface. Like Iron Man! Coupled with subtle sound design, this vivid technique created a stunning look that made constructors feel like superheros.
Part of a Larger Narrative
"In the Blink of an Eye" played alongside its companion video, “A Better, Safer World,” to deliver a holistic view of the role that safety plays in both construction and our everyday lives. The second video staged and reenacted everyday moments that are made possible by the smart and safe decisions from contractors on-site. These videos were created as the emotional center of the 2015 Zero Injury Safety Awards, an annual gala that celebrates the safety accomplishments of the union construction industry.
James Favata
James specializes in exploring new avenues, and who knows, together you may even end up off the map.
Jun Young Yang
Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.
Justin Kelly
Justin Kelly brings an emotional fluency to our scripts that help us continue to deliver the wow factor that our clients have come to expect. He's always simmering with big ideas and a bottomless reserve of the latest industry trends.
Tori Furphy
A mother of three and a work mother of a dozen—Tori operationalizes a perfectly rewarding client experience.
Sarah Wides
Sarah is as passionate about her love of television and video as she is about her love of sandwiches, which is to say – quite passionate.
James Loizou
Perhaps best epitomized by his signature red sneakers and tie, James Loizou thrives between the worlds of "the creative" and "the business."
Susy Shaw
Susy is a vice president of business development and also a bit of a sales ninja with experience in a variety of industries from Florida Real Estate to the On-line Advertising arena.
