Piggybacking on an SNA event with all of the organization’s power players in one place, Jun setup a white room to invite passionate soundbites from the team. Tori interviewed the talent and directed participants to make the organization’s mission statement personal. Interviewees spoke to the personal drive to use school’s to help end childhood hunger. SNA isn’t so much the voice of the school nutrition professionals as they are the voice for the students that they serve every day.
Committed to Nutrition
We partnered with the School Nutrition Association (SNA) to introduce the organization and its mission to provide high-quality, low-cost meals to students across the country. Designed as the definitive identity video, we proposed introducing the organization’s leadership while colorfully “painting” images of healthy kids eating healthy meals.
The Right Place at the Right Time
A Picture Paints A Thousand Words
Intended as an introductory video for SNA and the industry itself, it was important to hear this message from the dedicated individuals who are committed to change. But it was also important to visualize the children in school environments without being exploitative. After Justin established a sound content cut, we worked with a talented watercolorist to paint images of happy, healthy students in cafeterias. Rob animated the art and background scenes to further immerse the interviewees into a complete picture — to present the team effort behind SNA’s commitment to nutrition.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Rob Kramer
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
Justin Kelly
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Susy Shaw
Susy is a Senior Vice President of Sales and Business Development for LAI Video, leading our efforts to find new and empowering relationships with clients. With over 15 years of marketing, events, and multimedia sales experience in the DC area, Susy follows one definition of success: to be seen as an extension of her clients’ organization.
