Committed to Nutrition

We partnered with the School Nutrition Association (SNA) to introduce the organization and its mission to provide high-quality, low-cost meals to students across the country. Designed as the definitive identity video, we proposed introducing the organization’s leadership while colorfully “painting” images of healthy kids eating healthy meals. 

The Right Place at the Right Time

Piggybacking on an SNA event with all of the organization’s power players in one place, Jun setup a white room to invite passionate soundbites from the team. Tori interviewed the talent and directed participants to make the organization’s mission statement personal. Interviewees spoke to the personal drive to use school’s to help end childhood hunger. SNA isn’t so much the voice of the school nutrition professionals as they are the voice for the students that they serve every day.

Ending Childhood Hunger with good video
SNA Commitment to Nutrition

A Picture Paints A Thousand Words

Intended as an introductory video for SNA and the industry itself, it was important to hear this message from the dedicated individuals who are committed to change. But it was also important to visualize the children in school environments without being exploitative. After Justin established a sound content cut, we worked with a talented watercolorist to paint images of happy, healthy students in cafeterias. Rob animated the art and background scenes to further immerse the interviewees into a complete picture — to present the team effort behind SNA’s commitment to nutrition.