For over a decade, DocInfo.org has helped consumers verify important background information on licensed doctors across all states. While planning a redesign of the website, FSMB sought our help in producing a video for its homepage. The video would be designed to explain the physician search tool for new visitors, as well as offer a quick demonstration differentiates the platform from other physics databases.
Produced in parallel with the development of the website itself, Susy and Loizou suggested rendering an animated world that would not so literally mimic the site’s UX, but instead offer a conceptual walk-through of the tool’s key functions.