DocuSign for Government Product Ads

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DocuSign is one of the most widely utilized business tools in the world, allowing users to manage documents easily and securely via computer, phone, or tablet.

They came to LAI Video for help selling their product to a new market where forms and contracts are a way of life: the public sector.

Our task was to create three videos to share with potential government customers, each touting a different way DocuSign will make their lives easier.

Tags: Motion Graphics | Social Media | Promotional | Corporation

Challenge

Modernizing Government

Government agencies run on paperwork, from contracts to compliance. DocuSign, a leading company in digital agreement technology, needed a clear, relatable pitch to show how its tools could streamline workflows, boost security, and improve public service.

Solution

Targeted Messaging

LAI Video created three targeted videos for government audiences, using stock footage and motion graphics to highlight DocuSign’s benefits. The polished, brand-aligned content showed how DocuSign can lead digital transformation in the public sector.

ROI

Stronger Presence

The videos boosted DocuSign’s presence at government events, drawing booth traffic and starting valuable conversations. With a tailored message, DocuSign expanded awareness and positioned itself as the go-to e-signature solution for public agencies.