Farm Credit Council PAC Explainer

Home > Portfolio > Farm Credit Council PAC Explainer

Farm Credit Council partnered with LAI Video to shine a light on the advocacy work happening beyond the farm.

While the name “Farm Credit” is widely recognized, the efforts behind their mission, especially on the political front, were less understood.

To bridge that gap, we produced a fully animated explainer video that distills their political outreach into a concise, approachable narrative. It speaks directly to FCC’s customers and stakeholders, reinforcing how the mission extends to Capitol Hill and beyond.

Tags: Education | Communication | Motion Graphics | Advocacy | Promotional

Challenge

Unpacking the Political Process

FCC needed a way to make their advocacy efforts feel accessible and relevant to customers and lawmakers alike. They wanted to demystify complex funding structures and show how their mission extends through every level of government.

Solution

Bringing the Mission to Life

We scripted and animated a sharp, brand-forward explainer designed around FCC’s audience. Using targeted visuals and language, the video broke down national policy impact in a way that felt direct, familiar, and easy to follow.

ROI

Connections Down to the Root

The explainer helped reinforce FCC’s broader advocacy story. It gave customers a better understanding of how Farm Credit supports them politically, laying the groundwork for greater trust, awareness, and long-term engagement.