The #GiveACrop campaign was developed to start a conversation about the necessity and importance of crop protection to farmers. With a little humor we hope to get more people interested in learning about this complex, and serious topic. We all need to eat. But less than 2% of the US population is involved in agriculture. That’s why CropLife America believes it’s a really big deal to make sure conversations about environmental health and human safety include facts established by sound scientific studies.
#GiveaCrop. It’s more than a hashtag. It’s the satisfying crunch of spreading the word about crop protection. Whether you’re a proud grower or a satisfied shopper, when you #GiveaCrop you’re saying that you’re not afraid to have the talk about the produce you love and the pests you don’t. So go ahead, take a harvest selfie. Show us your bumper crop. And tag it like you mean it.
The core of the #GiveaCrop initiative is an ongoing series of short commercials that were both funny and light while still delivering an important educational message to the intended constituency. while still sharing an important educational message. Using both slapstick humor and a bit of sexual innuendo, we wrote a variety of sketches to grab the attention of consumers and policy-makers.
Several of the spots feature a Pest, characters so vile that he interrupts everyday scenarios. We all know that guy. Other spots focus on farmer-talk; farmers that have awkward conversations about using protection.