For ASAE – a membership organization that connects people and ideas to inspire leadership, achievement, and innovation within the association community – unleashing the full, human potential of its technology is critical. Driven by this goal, ASAE partnered with Boldr to embark on a digital transformation. And after months of lengthy discussions and rigorous planning, they were ready to share the results.
A Case Study on Digital Transformation
When Boldr Strategic Consulting approached us to tell a story about digital transformation, we knew we would need to create something equally disruptive and cutting-edge. Highlighting the company’s work with the American Society of Association Executives, the case study emphasizes the team behind the process to share an unexpectedly human story about success in the digital age – a story that epitomizes both Boldr and ASAE’s people-centric approach to technology.
Telling the Tale of Technical Systems
As creative storytellers, our job was not only to summarize this special task force, but to also highlight Boldr’s unconventional – yet powerful – approach to unlocking a new way of thinking. Meeting with Boldr, Niles, and Loizou learned that the firm’s approach relied on data from people, involving more than eighty ASAE members. It was clear that to show the human foundation to Boldr’s disruptive thinking and ASAE’s technology, we needed to highlight the consultants, staff, and members involved in bringing the process to fruition.
Virtual Reunions are All the Rage
Inspired by the team’s spirit of collaboration, Favata, Jun, and Chelsie planned a virtual panel discussion that would reunite familiar faces. During the half-day session, the two conducted a “show and ask” exercise, replaying footage that Boldr had recorded throughout the process to remind the participants of their shared experiences. As the panelists reconnected, they expressed actual nostalgia. Not nostalgia for the empathy ethnography exercises and empathy maps. But nostalgia for each other. For helping people.
For the Love of Humanity
While virtually reconvening the project team was essential, so too was visualizing a somewhat abstract project. At its core, Justin cut together the content, identifying powerful soundbites that stressed human needs – members’ challenges, triumphs, and relationship with ASAE. Using motion design, Mike transformed the all-too-familiar Zoom “grid” into a newer, slicker UI that seamlessly glided between talking heads, photos, Word docs, and any other collateral we could get our hands on. Admittedly, if it wasn’t for a pandemic, a case study like this would have likely been told through brilliantly lit interviews and staged, cinematic b-roll of people meeting in large conference rooms, passing papers, and nodding. But in keeping with the themes of this transformation itself, we happily embraced new tools to tell a story that best served the humans in it. Additionally, not only is this video a great case study that can be used as a promotional piece for both Boldr and ASAE, it was also used as part of an event to showcase their success.
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
A recent graduate of Syracuse University’s film program and track and field team, Chelsie brought her love for video production and everybody’s least favorite physical activity to the LAI Video team.
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
Mike is LAI Video's Motion Graphics Designer and an integral part of all animation and design projects. His knack for style and storyboards helps our clients visualize their project and build successful brands.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.