LAI Video American Industrial Hygiene Association

I Am IH Recruitment Campaign

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We partnered with the American Industrial Hygiene Association on their #IAmIH project, an awareness campaign highlighting the people behind the industrial hygiene profession.

To bring their stories to life, we created a series of short day-in-the-life vignettes.

These videos embody the IH community’s dedication and expertise while jumpstarting an industry-wide storytelling campaign that celebrates and elevates the vital contributions of industrial hygienists across the country.

Tags: Advocacy | People | Education | Communication

Challenge

Lack of Understanding

The American Industrial Hygiene Association (AIHA), a leader in workplace health and safety, needed to raise awareness of industrial hygiene. This critical field is often misunderstood or overlooked, and AIHA set out to spotlight its impact and inspire future professionals.

L A I Video American Industrial Hygiene Association Protection

Solution

Stories That Inspire

We partnered with AIHA to bring the #IAmIH campaign to life, crafting dynamic day-in-the-life videos and multimedia assets that captured the energy, complexity, and real-world impact of industrial hygienists. Our storytelling helped reframe the profession and spark new interest.

L A I Video American Industrial Hygiene Association Behind The Scenes Interview

ROI

Increased Visibility for Industrial Hygiene

The #IAmIH campaign won top industry awards, sparked outreach efforts like Women in IH, and raised awareness of IH careers. The videos drew thousands of views, boosted AIHA’s visibility, and reinforced its leadership in advancing the IH profession.