IBM X-Force Cyber Range Commercial

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When global IT leader IBM launched the X-Force Cyber Range, the goal went beyond showcasing a facility. The mission was to immerse viewers in a high-stakes training experience.

The range simulates real-world cyberattacks, pushing teams to respond quickly, think critically, and lead through uncertainty. We helped bring this vision to life, capturing the intensity and innovation behind the training.

The project highlights IBM’s leadership in cybersecurity and its commitment to preparing teams for today’s digital threats.

Tags: Promotional

Challenge

Performance Under Pressure

Global tech leader IBM needed an immersive way to introduce the X-Force Cyber Range to business leaders and security teams. They wanted to highlight the intensity, collaboration, and urgency of its advanced cybersecurity training environment.

Solution

Story-Driven Security

Partnering with George P. Johnson, LAI Video provided scripting, casting, production, and editing to create a cinematic video. The final piece captured gamified simulations, emotional stakes, and cutting-edge technology while putting viewers inside the experience.

ROI

From Story to Strategy

The video elevated IBM’s cybersecurity brand, increased engagement, and served as a versatile campaign asset. It helped drive awareness, supported ongoing outreach, and provided a flexible resource for multiple X-Force Cyber Range locations.