IBM X-Force Cyber Range Promotional Video

When global IT leader IBM needed to introduce its X-Force Cyber Range, the company wanted more than a standard facility video. The goal was to capture the intensity of the experience, where participating cybersecurity teams face simulated breach scenarios, make quick decisions under pressure, and learn to lead through real-world threats.

In partnership with experiential agency George P. Johnson, IBM brought in LAI Video to help tell that story. The ask was clear: create a cinematic video that not only showcases the space and technology but also reflects the urgency, collaboration, and high-stakes problem-solving that define the Cyber Range experience.

LAI Video IBM X-Force Cyber Range Promotional Video

The Challenge

IBM needed a compelling way to introduce the X-Force Cyber Range to prospective businesses leaders and security teams. They wanted to emphasize the immersive nature of the training, highlight the center’s advanced technology, and establish IBM as a leader in cybersecurity resilience.

Key priorities included:

Capturing the emotional intensity and collaborative problem-solving required in the simulations
Moving away from a traditional “tour” video to something more cinematic and story-driven
Replacing outdated content with a video that felt fresh, modern, and aligned with IBM’s brand
Creating universal content that could be used widely for other X-Force Cyber Range locations

The Solution

To bring the X-Force Cyber Range to life, LAI Video provided full creative support, including scripting, casting, on-site production, and editing services. Working closely with George P. Johnson, our team produced a commercial that:

Captures the realistic and gamified atmosphere of this unique training experience
Showcases the facility’s cutting-edge technology in a sleek, cinematic style
Highlights the team-building and collaborative nature of the exercise
Pairs strong visuals with voiceover narration that underscored IBM’s mission
Rather than explain the experience, the video showed it—putting the viewer in the room and creating a lasting impression of the Cyber Range’s value

The ROI

The final video helped IBM reposition the X-Force Cyber Range as a leading destination for advanced cybersecurity training. It worked as both a marketing asset and a brand story, engaging new prospects and reinforcing IBM’s reputation as a trusted security partner. The project resulted in:

Increased interest from business leaders and security teams
A refreshed and modern campaign asset that replaced previous content
Strong performance across web and social media platforms
A flexible video package that continues to support outreach and education

By focusing on the experience, not just the space, the video gave IBM a powerful new way to show the value of cybersecurity readiness.