IDWeek Event Promotion

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First-time LAI Video partner the Infectious Diseases Society of America came to us with a tall order: produce a wide range of content before and during the 2022 IDWeek meeting, an 8,000+ person gathering of clinicians, students, and researchers in infectious diseases science.

This vital field had become part of daily national conversation since the last in-person IDWeek in 2019.

While offering a virtual option, IDSA needed promotional content to encourage live attendance, reassure attendees about COVID safety, and re-energize a membership shaped by three intense years.

Tags: Event

Challenge

Bringing People Back

The Infectious Diseases Society of America, a leading organization for infectious disease professionals, needed to promote the return of IDWeek as an in-person event. The goal was to reassure attendees about safety, reignite community spirit, and make the live experience more compelling than the virtual option.

Solution

Capturing the Moment

LAI Video created pre-event promos, in-person kickoff videos, and rapid daily edits. With targeted scripting, archival footage, and onsite content capture, the campaign reconnected members and emphasized the irreplaceable value of face-to-face interaction.

ROI

Community Reignited

The project energized IDSA’s base, boosted in-person attendance, and generated thirteen pieces of engaging content over five days. It delivered on social media impact, emotional resonance, and reinforced IDSA’s leadership in the medical community.