Introducing INTOUCH

We partnered with Topdown Systems to promote their new CCM solution INTOUCH. Just as the software reinvented cloud-based platforms, Topdown wanted to re-think its marketing from the bottom-up. Working with the design agency Label Collective, we developed an in-booth infomercial that also permeated throughout the company’s website overhaul.

Keep In-Touch with Your Customers

We went to the Bethesda-based software firm to talk to Topdown staff and some very happy customers. Tori interviewed clients from Aspire, The Sourcing Group and Novarica, who were eager to speak to INTOUCH’s intentionally simple and highly—effective user interface. Favata and Phil setup equally simple interview backdrops that would complement the video’s animated overlays. Keeping the video conceptual and not instructional, Rob designed a unique graphic representation of the software that illustrated INTOUCH’s basic principles without losing viewers over a detailed replica of the product.


Behind the scenes on set
Customized graphics for your company

Captions That Open And Close

The video was developed with both open and closed captioning, for playback as a looping display or online commercial. Justin also opened and closed the spot with narrated segments to highlight a real-world customer service scenario and summarize the application’s five key features. Working in tandem with Label Collective, the final video served as the driving force for Topdown’s product rollout with easy to extract visual elements and GIFS to sprinkle throughout the new website.

Meet the Nerds

James Favata

James specializes in exploring new avenues, and who knows, together you may even end up off the map.

Tori Furphy

A mother of two and a work mother of a dozen - Tori operationalizes a perfectly rewarding client experience.

Rob Kramer

Rob Kramer is an Editor/Animator/Producer/Videographer. Wow that's a mouthful.

Justin Kelly

Justin brings an emotional fluency to our scripts that will help us continue to deliver the wow factor that our clients have come to expect.

Phil Eisenberg

Emerging from a diverse background of product promos to World Cup Ski Racing, Phil can now be found on site with clients or in the edit bay.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.

Caroline Dittrich

Caroline Dittrich is an Account Executive for Video and Live Production at Leading Authorities, Inc. Prior to joining us in January, she spent the past few years working in sales at CEB, a DC based best practice insight and technology firm.