"Landing on Your Feet"

It can be difficult talking about elusive concepts like “life insurance” or “economic impact” or “common sense.” But we accepted this challenge when partnering with the American Council of Life Insurance (ACLI) to develop a new animated spot that subtly targets a totally new demographic while touting the industry’s overall contributions.

Video By Numbers

When telling the story of data, there’s nothing quite like the sweet, sweet vectors of motion graphic animation. Receiving ACLI’s raw reports, Justin jumped into the fray and extracted the most impressive, highest-level statistics for the 30-second commercial. More importantly, he created a narrative arc for these numbers to fly by.

Parachute Graphics for Insurance
Landing Parachutes of Life Insurance

Landing the Right Motif

Keeping the metaphor simple and even whimsical, our plot features an unsuspecting professional falling out of her office environment and dropping through the sky. Thanks to her fully-functioning life insurance parachute, the video keeps a calm tone while highlight specific insurance types. Associate Creative Director Tiffany developed the pleasant-people aesthetic, while Dan animated subtle character features to land the video’s happy ending.

Meet the Nerds

Dan Crane

Dan is that everyman character in a movie that the audience will best relate to.

Ellyn Church

Project manager, documentary filmmaker, karaoke enthusiast—Ellyn is a woman of many talents.

Tiffany Lewis

Tiffany's unmistakable style makes otherwise flat statistics and images burst with excitement and life.

Justin Kelly

Justin brings an emotional fluency to our scripts that will help us continue to deliver the wow factor that our clients have come to expect.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.

Helena Lehman

Helena is Senior Vice President of Client Services. She also speaks five languages- about four more than the rest of us.