Founded by four-star General Stanley McChrystal (USA, Ret), the McChrystal Group is a consulting firm that applies its unique military background to business strategy. The Leadership Forum is the epitome of this “from the battlefield to the boardroom” mantra. Alexandria, Favata and Phil conducted thoughtful interviews with the McChrystal Group staff, who described a step-by-step walk-through of the seminar. Reinforced by soundbites from individual presentations, the video becomes the ultimate sales tool to recruit new attendees.
The Leadership Forum
We were excited to collaborate with longtime partner the McChrystal Group to develop a new promotional video around the organization’s signature Leadership Forum. Attending the day-and-a-half seminar, the LAI Video crew captured the event’s essence. The lectures. The team exercises. The 6 AM physical training on the National Mall. We were just as immersed in the experience as the attendees were in the McChrystal ideology.
Team of Teams
A Who’s-Who of B-roll
The program is open to executives from a variety of organizations, and this promo calls out that diversity with subtle, motion-tracked lower-thirds. Pooling together a Team of Teams, the video relishes in its b-roll of group work — exercises that required participants to work together on a fictional operation. Smooth slider shots and a gliding steadicam bind the different activities together, emphasizing the event’s carefully crafted and well-balanced itinerary. The final video encourages viewers to consider this workshop as an essential tool in becoming a better, more collaborative leader.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Helena Lehman
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations. During her 25 year tenure with LAI, she’s built relationships across diverse industry groups and identified common needs in content strategy and communications.