“Legacy of Services” TV Spots

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LAI Video partnered with Dwyer Plumbing to create four 30-second TV ads supporting the rollout of its new brand identity.

Combining scripted content with interview-based messaging, these short and engaging videos give Dwyer a stylish, evergreen mini-campaign.

Designed to resonate with consumers, the ads help connect Dwyer Plumbing with its target market and strengthen its presence for the long haul, ensuring the historic service provider continues to grow and serve with distinction.

Tags: Promotional

Challenge

Evolving Over Time

Dwyer Plumbing, Heating & Air wanted a fresh, professional TV ad campaign to show off their new brand and connect with folks across Northern Virginia. As a family-run business with 60+ years of service, they needed to stay modern without losing their legacy.

Solution

Grassroots Campaigning

LAI Video produced four 30-second TV spots blending scripted messaging with real testimonials. Filmed in Alexandria, VA, including Mount Vernon, the ads showcased Dwyer’s community ties and reliability, giving their brand a polished and relatable edge.

ROI

Regenerative Success

The high-quality Dwyer ads boosted brand identity and caught the eye of F.H. Furr, who acquired Dwyer soon after. Impressed by the work, F.H. Furr hired LAI Video for more filming, showing how strong video content can drive brand growth and new deals.